Saffron Lifestyle

Saffron Lifestyle was established in 1997 to focus on managing and growing a portfolio of international garment and lifestyle brands through dedicated retails outlets across India.
We are a lifestyle company dealing in apparel and non apparel brands. Our vision is to cater an array of the world of fashion for our consumers who love to splurge, relish and enjoy shopping.

SELECTED is a unisex brand Nordic by heart. We create fashion rooted in the leading trends, while positioning ourselves as a strong, authentic brand with a minimalistic expression and a clear focus on quality. We provide the fashion-conscious individuals of today – different as they may be – with contemporary styles infused with edge for an international touch.

SELECTED HOMME epitomizes good taste in every shape and form within modern menswear. We stand for a unique interpretation of the contemporary man, who is both individualistic and confident in his style.

SELECTED FEMME is all about pared down elegance rooted in a Scandinavian aesthetic. All our collections are inspired by iconic women of the past mixed with the essence of our present. The silhouettes are cool but feminine. They are simple yet bold. We do timeless looks full of surprising details. We make fashion you want to keep!

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In the list of top market players in the fashion industry, the most shining name is Levis fashion brand. Levi Strauss & Co. (LS&CO) was named after its founder Levi Strauss in 1853. Since then the journey of its success has been going on. It has cast its spell in more than 110 countries. Levis as leading jeans brand has entered into the international parlance and flooding the market with its designer apparels. Levis products are marketed under various brand names like Levis, Dockers and Levi Strauss Signature.

It is a name with which youth associate themselves. There is a vast array of Levis products like jeans, shirts, shoes, vests, skirts etc. Levis jeans which has today, become the talk of the town was introduced in the year 1873. Levis is a symbol of passion and independence so go about flaunting your attitude with a pair of Levis jeans.

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A global brand well known across the world, United Colors of Benetton has an international style that combines color, quality and fashion. Each season the womenswear, menswear, childrenswear and underwear collections offer a total look for everyday, work and leisure. The Benetton Baby label is a new product line dedicated to the prenatal and the under-fives world. The brand is present in many other sectors, from the elegant accessories to the eyewear lines and perfumes, from the home collection to baby products.

Undercolors of Benetton is an extension of the Benetton brand, featuring underwear, beachwear and sleepwear collections, as well as accessories. Playlife is more than a fashion brand, it's a multi-brand that brings together different life-styles and multiple purchasing experiences: Playlife, the heritage brand that draws inspiration from the preppiness of the American campus; Anthology of cotton, the comfort of cotton jersey in a collection just for her; Jean's West, the historic brand associated with denim and everything that looks good with it; Killer Loop, the urban wear rich in technical details.

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It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a U.S.-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.

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Status Quo was conceived way back in '98 under the mother brand Crave Clothing. It was established as a T-shirt brand when there was a dire need to cater to the discerning youth who was looking for great designs married to great quality. The brand was founded to redefine fashion and explore boundaries far beyond. Initially the brand catered to niche audiences in the Mumbai metropolitan and various pockets across Maharashtra. But the amazing success that followed coupled with the ever-increasing demand from our chain partners compelled the brand to be launched across the country and selected international destinations in the Gulf.

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